The interface looked different on an Amazon Fire TV stick, and the clicks were more numerous. That was the process in a web browser, and the method didn't change much on my phone. We whet our appetites, but spoiled ourselves in the process.The only method that worked for me was to find "sports" in Prime Video's list of content categories and then scroll down to the list of "sports stations - on now." Finally, I clicked my way over to the right on that list until the correct channel showed up, a couple of pages later.
Streamers have no response for the churn epidemic, incapable of offering the variety of programming that we've come to expect after being spoiled on Netflix's smorgasbord of top-notch content for so many years.
Deloitte, an accounting advisory firm, estimated that 150 million paying subscribers canceled one or more services out of dissatisfaction in 2022 (via THR). Rather, statistics show, they bail after viewing everything worth watching, jumping from streamer to streamer every couple months, then repeating the process until they’ve caught up, wandering the TV wasteland like Mad Max scavenging the desert for a can of dog food.īut you will never catch up because seasons overlap, and new miniseries and movies pop up constantly. Because people don’t want to flush cash down the toilet, consumers rarely purchase all the streaming options at once. We’ve entered the dawn of the “churn,” corporate lingo for streaming services with overpriced, poor selection. Really want to see a cool horror movie? Shudder’s going to add another $6 a month (or $57 USD for a full year.)Īre we really better off? Based on the growing number of pirated movies and TV shows and proliferation of watered down Netflix wannabes (that also contribute to a weakened slate on said platform), that’s an emphatic “no.” The viewing public in general does not find these new bundled packages to be worth the cost. Want to check out Euphoria or Joker to see what the buzz is about? That will require yet another payment to HBO Max or Prime Video. In the mood for a Marvel flick? The only option is Disney. Itching for some sports? Hope you don’t mind coughing up extra dough for that package from Fubu, YouTube TV, or Hulu.
Want to dip back into Stranger Things? You have to go through Netflix. That’s not even factoring in premium-pricing models which mirror cable. The viewing landscape has not been improved, rather fragmented. Related: Netflix Picks Up Sidelined HBO Max DC Series, Will More Follow?īy isolating their marquee programs behind a paywall, streamers didn’t solve a problem, but disguised it.
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